Our services: email marketing agreements

We prepare legal documentation for email marketing companies and web professionals who provide email marketing services to their clients.

We also help businesses which contract with email marketing service providers to understand and negotiate their contracts.

The issues

Email marketing services are subject to a wide range of laws and regulations. You need to ensure that your email marketing agreement protects you from unnecessary risks and liabilities.

Service providers need to be confident that their T&Cs reduce their liability in relation to unlawful use of their services by their clients (for example, sending spam contrary to the Privacy and Electonic Communications (EC Directive) Regulations). Where a service provider is reselling another person's services, they also need to be confident that their T&Cs are "back-to-back" with those of the ultimate supplier of services.

Customers need to be sure that they will receive the service they are paying for, and that any marketing databases supplied by the service provider have been created in accordance with the law.

It therefore pays to instruct a professional to prepare or review your contracts.

Contact us

If you'd like a chat about email marketing agreements, please do call us on 01491 834695.

Alternatively, you can contact us using the form below, and we will get back to you within 24 hours.